From March 30-April 1, 2007, NationalChip has participated the 15th CCBN 2007, Beijing. - China's largest Trade Show for Broadcasting industry, organized by State Administration of Radio, Film and Television every year. 

As a professional company specialized in designing, application developing and marketing of ICs that are used in digital TV and A/V electronic devices, NationalChip’s IC products are widely used in the DTV receiving fields for satellite, cable, territorial and mobile, providing with single-chip or chipsets solutions.

In CCBN2007, NationalChip showed its unceasing developing process in the principle of innovation. The warm and careful spot reception well represented NationalChip’s business idea on services, and the family decoration also implied NationalChip’s determination to contribute its share to China’s digital family project.

At present, the broadcasting TV in China is in the transferring process from analog TV to digital TV. And up to the end of 2006, user of cable DTV has exceeded 12,000,000. Besides, territorial DTV and living broadcasting satellite are under prepare, as well as DAB and mobile multimedia. The digital broadcasting brings unprecedented opportunities and challenges to the broadcasting industry in China. From programming, broadcasting, transmitting, even receiving, the whole industry chain will be greatly reformed in the DTV period. The digital TV will well promote the informationization, cyberization, digital and industrialization of China’s broadcasting TV. At the same time, the national 11th five-year Plan also indicates the direction of amalgamation. How to face the new challenges and create a good future is the concerned question by every people in the broadcasting industry and those who show attention to.